晶采观察丨供需“双向奔赴” 数字动能激活中国超大市场新消费

Group 1 - The online retail sales in China from January to October increased by 9.6% year-on-year, reflecting the advantages of a large-scale market and the deep integration of "Made in China" industrial upgrades [1] - Smart wearable products, such as AI glasses and smartwatches, saw a significant growth in online sales, with an increase of 23.1%, indicating a shift from novelty consumption to essential consumption [1] - The strong consumer demand is driving companies to invest more in core technology and product iterations, creating a virtuous cycle where market demand drives technological upgrades and technological progress stimulates consumption potential [1] Group 2 - Recent policies aimed at promoting digital consumption are being released, positioning digital consumption as a new engine for expanding domestic demand [2] - The State Council's recent meeting emphasized leading industrial upgrades through consumption upgrades and achieving a dynamic balance between supply and demand [2] - The market is witnessing structural changes, with digital consumption becoming a significant component, characterized by essential, scenario-based, segmented, and quality-oriented consumption [2] Group 3 - There is a call for more quality supply to meet new demands, and enhancing supply-demand adaptability is key to unlocking consumption potential and facilitating economic circulation [3] - Relevant departments are expected to introduce policies to enhance the adaptability of consumer goods supply and demand, which may lead to rapid development in fields such as AI terminals, ultra-high-definition video, and drones [3]