Columbus Crew and ScottsMiracle-Gro expand long-standing partnership, highlighted by stadium naming rights

Core Points - Starting in 2026, the Columbus Crew's stadium will be named ScottsMiracle-Gro Field, marking an expansion of the partnership between the Crew and ScottsMiracle-Gro Company, which has lasted over 15 years [1][2][3] Group 1: Partnership Details - The multi-year agreement includes stadium naming rights and aims to enhance community initiatives, particularly focusing on youth soccer and outdoor activities [3][7] - ScottsMiracle-Gro has been the Official Lawn Care & Gardening Partner for the Crew, providing products for maintaining the natural grass playing surfaces and supporting community programs [3][11] Group 2: Stadium and Events - The Crew's downtown stadium, opened in 2021, has hosted a record streak of 35 MLS regular season matches with capacity crowds from 2023 to 2025 [4] - The stadium will also host major soccer events, including the 2024 MLS All-Star Game and multiple U.S. Men's National Team matches, alongside private events throughout the year [5] Group 3: Community Engagement - The partnership will include the "Soccer in Schools" program, which aims to inspire youth participation in soccer and promote healthy habits [8] - The program provides educational resources to local school districts and aligns with physical education standards [8]