商务部研究院：预计2030年我国即时零售规模达2万亿元

Core Insights - The report predicts that China's instant retail market will exceed 1 trillion yuan by 2026 and reach 2 trillion yuan by 2030, with an average annual growth rate of 12.6% during the 14th Five-Year Plan period [1][2] Group 1: Market Growth and Trends - Instant retail is characterized by online ordering and offline fulfillment, relying on local retail supply to meet immediate local demand [1] - The industry is transitioning from price-driven competition to user experience-driven competition, entering a phase that emphasizes both efficiency and quality [1] - "Assurance" has emerged as a higher-level certainty and is now a core standard for user experience in instant retail [1] Group 2: Service Standards and Business Sustainability - Major instant retail platforms are enhancing service experiences, delivery fulfillment, and after-sales guarantees, establishing "fast and assured" as the new service benchmark [1] - A high-standard service system centered around "assurance" is crucial for the long-term sustainable operation of instant retail businesses, covering delivery timeliness, product quality, after-sales service, and customer communication [1] Group 3: Economic Impact and Future Development - Instant retail is reshaping the supply chain value chain and digitally transforming traditional commerce, effectively promoting the transformation of the real economy [2] - For large chain supermarkets, instant retail not only expands channels but also drives comprehensive organizational change and digital reconstruction [2] - Traditional small stores and entrepreneurs are innovating localized supply to transition into neighborhood-based instant retail supply stations, finding their place in the new retail landscape [2] - The future of instant retail is expected to feature multi-scenario coverage, AI-driven fulfillment, a combination of goods and services, networked integration, and a focus on green and low-carbon development [2]