Outdoor Holding Company's Financial Performance in the Ammunition and Outdoor Products Industry

Core Viewpoint - Outdoor Holding Company, listed as NASDAQ:POWW, operates in the ammunition and outdoor products industry, previously known as AMMO, Inc. The company faces significant challenges in generating returns above its cost of capital compared to its competitors [1][5]. Financial Metrics - The Return on Invested Capital (ROIC) for Outdoor Holding Company is -18.08%, which is substantially lower than its Weighted Average Cost of Capital (WACC) of 9.34%, resulting in a ROIC to WACC ratio of -1.93 [2][5]. - In contrast, Smith & Wesson Brands, Inc. has a ROIC of 3.07% and a WACC of 7.53%, leading to a ROIC to WACC ratio of 0.41, indicating better capital efficiency [3][5]. - Vista Outdoor Inc. demonstrates a ROIC of 4.84% and a WACC of 7.00%, achieving the highest efficiency among peers with a ROIC to WACC ratio of 0.69 [3][5]. Peer Comparison - American Outdoor Brands, Inc. and Sportsman's Warehouse Holdings, Inc. have negative ROIC to WACC ratios of -0.47 and -0.78, respectively, but these figures are less severe than Outdoor Holding Company's -1.93 [4][5]. - Sturm, Ruger & Company, Inc. has a positive ROIC to WACC ratio of 0.15, indicating some level of efficiency in generating returns above its cost of capital [4].