Mei Ri Jing Ji Xin Wen·2025-11-25 14:30Core Insights - The ninth batch of land auctions in Shanghai on November 24, 2023, saw all nine plots sold, totaling a construction area of 552,600 square meters and generating approximately 17.33 billion yuan in revenue [1] - The overall enthusiasm for the land auction has cooled, with the highest premium rates being 15.76% for the Pudong Chuansha plot and 5.17% for the Qingpu Xujing plot, while the remaining seven plots were sold at base prices [1][5] - A diverse range of 16 companies participated in the auction, including three state-owned enterprises and several private companies such as Jiayun Real Estate and Dahua Group [1] Group 1: Auction Details - Jiayun Real Estate won the highly sought-after Pudong plots C05A-18 and C05A-17 with a total bid of 2.475 billion yuan, reflecting a premium rate of 15.76% [2] - Jiayun Real Estate's acquired plots have a comprehensive floor price of 29,913 yuan per square meter, which is lower than nearby properties, indicating potential pricing challenges in the future [2] - Baoye Group secured the Qingpu plot with a total bid of 1.73 billion yuan and a premium rate of 5.17%, resulting in a floor price of 31,561 yuan per square meter [3] Group 2: Market Trends - Seven of the nine plots were sold at base prices, highlighting a significant market differentiation, particularly in the previously popular Yangpu Riverside residential area [4] - The Yangpu plot was sold for 2.177 billion yuan, with a floor price of 68,800 yuan per square meter, and included requirements for affordable rental housing [4] - Analysts noted that the lack of high premium transactions is linked to a decrease in high-end residential sales in Shanghai, leading developers to adjust their expectations [5]