Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year

Core Insights - Primis has achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab for the third consecutive year, confirming its commitment to transparency and ad quality in digital video [1][2][3] Company Overview - Primis is a leader in Video Discovery, enhancing publishers' revenue by facilitating user access to high-quality video content, reaching over 450 million unique users monthly [4] - The company is part of the McCann and IPG network, indicating strong backing and industry presence [4][5] Certification Significance - The certification verifies that Primis's video player meets the industry's strictest standards for ad viewability and impression measurement, promoting a trusted video experience for publishers, advertisers, and users [2][3] - This achievement reflects the company's dedication to building a safer and more transparent digital ecosystem [3] Additional Tools and Initiatives - Primis has developed Sellers.guide, a free tool for managing ads.txt files, aimed at promoting transparency and efficiency in programmatic advertising [5]