“比脸还大的吊牌”爆火，还有商家挂密码锁防“薅羊毛”，平台再不能对恶意退货袖手旁观

Core Viewpoint - The rise of malicious returns in the e-commerce sector is causing significant financial strain on businesses, leading to defensive measures like oversized tags that may not effectively resolve the underlying issues [1][5][6]. Group 1: Impact on E-commerce Businesses - E-commerce businesses are facing severe financial losses due to high return rates, with one company reporting a return amount of nearly 400 million yuan against a 5 million yuan inventory for last year's "Double 11" sales [4]. - The costs associated with returns, including warehousing, sorting, and cleaning, can exceed 10 million yuan for companies with annual sales over 100 million yuan [4]. - Malicious returns not only affect businesses but also lead to higher prices for consumers, as companies pass on losses through increased pricing [5]. Group 2: Defensive Measures and Their Limitations - In response to the issue, some businesses have implemented large tags that state "removal affects resale," resulting in a reduction of return rates from 45% to 28% in one case [6]. - However, these measures are often circumvented by consumers, leading to a cycle of increasing costs for businesses, as the production of these tags can consume significant profit margins [7]. - The introduction of password locks has shown some effectiveness, but these too can be easily compromised, indicating that defensive strategies may only provide temporary relief [7]. Group 3: Need for Systemic Solutions - The problem of malicious returns is complex and requires a multifaceted approach, including the establishment of a robust mechanism to identify and manage high-risk return behaviors through data analysis [9]. - Implementing efficient dispute resolution processes with third-party assessments can help clarify responsibilities and reduce the burden on businesses [10]. - A restructured cost mechanism for returns is essential to ensure that compliant consumers benefit while those engaging in malicious returns face higher costs, thus restoring the original intent of the "7-day no-reason return" policy [11].