告别“脸盲”困扰！ETF命名持续规范化

Core Viewpoint - The recent standardization of ETF naming by the Shanghai and Shenzhen Stock Exchanges aims to enhance product identification and reduce confusion in the market, addressing the issue of product homogeneity and low recognition [1][4][5]. Group 1: Standardization Guidelines - The revised guidelines require that ETF names include "investment target core elements + ETF" and the fund manager's abbreviation, with a deadline for existing ETFs to comply by March 31, 2026 [1][4]. - Other fund types such as LOF, FOF, and REITs also have specific naming requirements to reflect their core attributes [3][4]. - The guidelines emphasize clarity and alignment with actual investment targets to avoid misleading names [4][5]. Group 2: Industry Response - Major public fund institutions like E Fund, Huaxia, and Tianhong have begun to adjust their ETF names to align with the new standards, setting a benchmark for the industry [1][7][9]. - E Fund changed the names of 17 ETFs in January 2023, adopting the new naming structure [7]. - Other firms, including Huaxia and Jiashi, have also announced similar name changes for their ETFs throughout the year [8][9]. Group 3: Market Impact - The standardization is expected to improve product recognition and decision-making efficiency for investors, particularly benefiting novice investors by simplifying product selection [5][9][10]. - The initiative is seen as a crucial step towards the high-quality development of index investment in China's capital market [5][10].