Nan Fang Du Shi Bao·2025-11-25 16:24Core Insights - Baidu has established new research departments focused on developing advanced AI models, indicating a strategic push towards enhancing its capabilities in artificial intelligence [2] - The company reported significant growth in its AI business revenue, with a year-on-year increase of over 50%, highlighting the success of its AI initiatives [3] Group 1: Organizational Changes - Baidu has created a new Basic Model Research Department led by Wu Tian, focusing on high-intelligence, scalable general AI models [2] - An Application Model Research Department has also been established, led by Jia Lei, to optimize specialized models for business applications [2] - Both departments report directly to Baidu's CEO, Li Yanhong, reflecting a higher management level for AI research [2] Group 2: Leadership Background - Wu Tian has been with Baidu since 2006 and has made significant contributions in machine learning, natural language processing, and computer vision [2] - Jia Lei, a leader in AI voice technology, has a strong academic background and has previously worked at Panasonic and IBM before joining Baidu [3] Group 3: Financial Performance - Baidu's AI business revenue reached approximately 10 billion yuan, with AI cloud revenue growing by 33% to 4.2 billion yuan and AI native marketing service revenue increasing by 262% to 2.8 billion yuan [3] - The company reported a long-term asset impairment of 16.2 billion yuan, attributed to the need for improved computing efficiency in its asset portfolio [4] Group 4: Investment Strategy - Baidu has invested over 100 billion yuan in AI since March 2023, indicating a strong commitment to advancing its AI capabilities [4] - The company recently launched the Wenxin 5.0 model, which utilizes a unified modeling technique and supports multi-modal input and output [4]