Lishengpharma(SZ:002393) Zheng Quan Ri Bao Zhi Sheng·2025-11-25 16:45Core Viewpoint - The company aims to rejuvenate its brand image and connect with younger audiences through cultural storytelling and innovative marketing strategies, particularly by utilizing online short dramas to convey its values and heritage [1][2]. Group 1: Cultural and Brand Strategy - The company believes that culture and innovation are key to revitalizing its traditional brand image and engaging consumers [1]. - The initiative to produce online short dramas is part of a broader strategy to communicate the company's values of "doing good and making good medicine" and to resonate emotionally with audiences [1][2]. - The company has established a "1+3" corporate culture system, which has matured to the point where it can be effectively communicated through creative formats like short dramas [2]. Group 2: Long-term Vision and Collaboration - The company prioritizes long-term cultural impact over short-term marketing gains, focusing on a clear plan for cultural narrative and brand communication [3]. - The company is exploring collaborations with various institutions to create culturally significant works that embody the spirit of traditional brands [3]. - The company maintains an open attitude towards cross-industry collaborations and innovative formats, adjusting strategies based on effectiveness [3]. Group 3: Digital Transformation and Business Expansion - The company has a clear plan for integrating AI and digital technologies into its operations, aiming to enhance traditional processes and develop new digital business avenues [4]. - The company intends to expand its business into areas such as traditional Chinese medicine and the broader health sector, while also considering advanced fields like synthetic biology and gene therapy [4]. - The company emphasizes quality and cultural values in every product it develops, ensuring alignment with its mission and heritage [4].