JD Group extends its partnership with Fluent Commerce to the United States through its Hibbett brand

JD Sports Fashion plc (“JD Group”), a global omnichannel leader in the sports sector, is extending its successful partnership with Fluent Commerce by deploying its Distributed Order Management (DOM) solution across Hibbett, a major U.S. retailer specialising in sports fashion, whose acquisition JD announced in July 2024. By moving from a European deployment to a global footprint, Fluent Commerce’s solution will transform Hibbett’s fulfilment technology stack and scalability to support business growth.As par ...