直播场次连续五年全国第一！第五届直播电商节在广州启幕

Group 1 - The fifth Live E-commerce Festival in Guangzhou emphasizes the theme "Guangdong Goods to the World" and integrates online and offline activities, linking the Guangdong-Hong Kong-Macao Greater Bay Area [1] - From January to October 2023, Guangzhou's online retail sales of physical goods reached 277.86 billion yuan, a year-on-year increase of 10.2%, surpassing the national growth rate by 3.9 percentage points [2] - The proportion of online retail sales of physical goods in Guangzhou's total social retail sales has increased from 21% to 30.5% over five years, indicating a shift from a supplementary channel to a significant growth engine [2] Group 2 - Guangzhou has maintained its position as the national leader in active online stores, number of hosts, and live streaming sessions for five consecutive years, showcasing a robust industrial ecosystem and market vitality [2] - Experts predict that during the 14th Five-Year Plan period, the live e-commerce industry will accelerate its transformation towards standardization, specialization, and internationalization [2] - The event featured a humanoid robot named "Xiao Qing," demonstrating AI technology's application in e-commerce through intelligent explanations and interactive demonstrations [3] Group 3 - The festival adopted an innovative format with one main venue and multiple sub-venues, featuring immersive exhibition spaces and industry sharing sessions to facilitate resource matching and cooperation [3] - The event is part of the "China 2025 Boutique Consumption Month," aiming to optimize the live e-commerce development environment and foster new industrial momentum in Guangzhou [3]