立足优势壮大文创产业

Core Viewpoint - The cultural and creative industry in China has developed unique advantages through cultural heritage and innovative models, necessitating improved top-level design and policy support to enhance innovation capabilities and market adaptability, ultimately expanding the industry [1] Group 1: Industry Growth and Trends - The sales revenue of cultural and creative products from museums in China is projected to reach 3.428 billion yuan in 2024, representing a year-on-year growth of 63.7% [1] - Cultural and creative products have transcended the realm of souvenirs, becoming popular consumer items integrated into daily life [1] - The industry is characterized by creative-driven, cross-industry integration, and ecological empowerment, with significant innovations in product design and cultural adaptation [2] Group 2: Comparative Advantages - Compared to international counterparts, China's cultural and creative industry leverages its rich cultural heritage and innovative approaches, creating a unique ecosystem that emphasizes public participation and experience [3] - Examples include the archaeological blind boxes from the Sichuan Sanxingdui Museum and the "Digital Guardian" project from Dunhuang, which engage the public in cultural heritage preservation [3] Group 3: Challenges and Recommendations - Current challenges include severe product homogeneity, insufficient integration along the industry chain, and a disconnect between upstream creativity and market demand [3] - Recommendations for improvement include enhancing top-level design and policy support, optimizing tax incentives, and strengthening intellectual property protection at the macro level [4] - At the industry level, promoting collaboration and resource matching among enterprises, and establishing industry standards for high-quality development are essential [4] - At the enterprise level, enhancing innovation capabilities, conducting market research, and increasing technological investment to develop immersive and interactive cultural products are crucial [4]