景区免费带来的思考
Jing Ji Ri Bao·2025-11-25 22:42

Core Viewpoint - The implementation of free admission policies in scenic areas, such as the Lingyin Feilai Peak Scenic Area in Hangzhou, is seen as a significant step towards enhancing cultural benefits for the public and promoting tourism consumption [1][2]. Group 1: Free Admission Policies - Hangzhou's Lingyin Feilai Peak Scenic Area will eliminate entrance fees starting December 1, 2025, which includes the cancellation of a 45 yuan ticket and a 30 yuan incense fee [1]. - The trend of implementing free admission policies is not limited to Hangzhou; other scenic areas, such as Shandong's Yishan Scenic Area and Jilin's Changbai Mountain, are also adopting similar measures to boost local tourism [1]. Group 2: Economic Implications - Free admission is viewed as a strategy to sacrifice upfront revenue in exchange for increased downstream consumption, which can lead to growth in areas such as dining, cultural products, and special activities within the scenic areas [2]. - The practice of free admission not only increases visitor numbers but also alters visitor behavior, allowing for more spontaneous and dispersed visits, which can enhance the overall economic environment of the tourism sector [2]. Group 3: Management Challenges - The shift to free admission will likely result in a surge in visitor numbers, creating challenges such as overcrowding, longer wait times, and increased pressure on environmental management [3]. - Effective management strategies, including precise visitor flow control and diversified funding support, are essential to mitigate the potential negative impacts of increased visitor numbers while maintaining high-quality experiences [3].