Lishengpharma(SZ:002393) Zheng Quan Ri Bao·2025-11-25 22:47Core Viewpoint - The company aims to rejuvenate its brand image and connect with younger audiences through cultural storytelling and innovative marketing strategies, particularly by utilizing online short dramas to convey its values and heritage [1][2]. Group 1: Cultural and Brand Strategy - The company believes that culture and innovation are key to revitalizing traditional brands and engaging consumers [1]. - The initiative to produce online short dramas is part of a broader strategy to enhance brand recognition and emotional connection with the audience, particularly among younger demographics [1][2]. - The company has established a "1+3" corporate culture system, which supports the dissemination of its cultural values through creative formats like short dramas [2]. Group 2: Long-term Vision and Collaboration - The company prioritizes long-term cultural impact over short-term marketing gains, focusing on creating culturally significant works that resonate with its brand identity [3]. - The company is exploring collaborations with various institutions to innovate and expand its cultural outreach, aiming to create impactful cultural products that embody the spirit of traditional brands [3]. Group 3: Digital Transformation and Business Expansion - The company has a clear plan for integrating AI and digital technologies into its operations, enhancing traditional processes in production, management, and marketing [4]. - The company is looking to expand its business into new areas, including traditional Chinese medicine and the broader health sector, while maintaining a focus on quality and cultural values [4].