韩媒：中国美妆如何吸引全球

Core Insights - Chinese beauty (C-Beauty) is rapidly expanding its global presence, enhancing its competitiveness in skincare and makeup, and directly competing with Korean beauty (K-Beauty) in international markets [1][2] - Korean beauty exports to China have declined for two consecutive years, with a significant drop of 18.7% in the first ten months of this year, leading to China losing its position as the largest export market for Korean beauty products [1][2] - The market share of domestic Chinese beauty brands has increased to 55.2%, marking three years of steady growth [1] Group 1: Market Performance - From January to September this year, China's beauty exports reached $5.403 billion, a year-on-year increase of 9.13%, with the number of export destinations expanding from 200 to 215 [1] - In contrast, Korea's beauty exports to China amounted to $1.7252 billion in the first ten months, reflecting an 18.7% decline compared to the previous year [1] Group 2: Global Trends - The global search index for "C-Beauty" surged from 44 in July to a peak of 100 in September, surpassing "K-Beauty" which stood at 90 [2] - The rise in interest for Chinese beauty products is closely linked to the popularity of "Douyin makeup," characterized by matte finishes and bold eye makeup, which has significantly increased global exposure for Chinese brands [2] Group 3: Competitive Landscape - Korean beauty is perceived to be overly focused on skincare, while it has been surpassed by Chinese beauty in the makeup sector, prompting calls for diversification in Korea's main export categories [3] - In the first nine months of this year, Korea's lip makeup exports were $466 million, while China's were $646 million; for eye makeup, Korea's exports were $148 million compared to China's $439.37 million, indicating a widening gap [3]