Wendy's Takes On 6-7 Meme: Can Gen Z, Gen Alpha Help Rescue Stock From 52-Week Lows?

Core Insights - Wendy's is leveraging the viral "6-7" meme to boost sales and store traffic amid struggles in 2025 [2][4] - The company is offering small Frostys for 67 cents as part of this promotion, which is expected to drive app and online orders [3][4] - Wendy's stock has seen a 6.7% increase recently, although it remains down 48.3% year-to-date [10] Promotion Strategy - The 6-7 promotion is designed to attract customers through a popular cultural trend rather than traditional celebrity endorsements [6] - The promotion coincides with Wendy's Frosty Day, celebrating the anniversary of the Frosty, which has been a staple since 1969 [5] - Wendy's aims to enhance future growth by targeting app and online users with promotions tied to this campaign [4] Market Context - The 6-7 meme originated from the Skrilla song "Doot Doot (6 7)" and has gained traction among Gen Z and Gen Alpha demographics [7] - Other restaurant chains, such as Pizza Hut and Domino's, have also adopted similar promotions, indicating a trend in the industry [8] - The effectiveness of the 6-7 promotions for Wendy's and its competitors remains to be seen [9]