移动澡堂！智己又搞奇葩创新？刘涛的销量目标又要黄了

Core Viewpoint - The introduction of unique features like heated floors and shower systems in the new LS9 SUV by Zhiji Auto has sparked debate about whether these are genuine consumer needs or merely marketing gimmicks to address the company's sales anxiety [2][3][12]. Sales Performance - Zhiji Auto's cumulative sales from January to October 2023 reached 55,756 units, achieving only 55.8% of its annual sales target [12][13]. - The company has consistently failed to meet its annual sales targets in previous years, with 2023's target of 45,000 units resulting in only 38,300 units sold [15]. Financial Performance - In the first half of 2023, Zhiji Auto reported a net loss of 1.825 billion yuan, reflecting significant operational pressures [16][17]. - The company aims to achieve profitability by December 2023, a challenging goal given its current financial situation and market competition [16][18]. Product Features and Market Strategy - The LS9 SUV features a heated floor system and a shower function, which have been criticized as unnecessary and potentially unsafe due to their impact on vehicle safety and battery performance [6][8][12]. - The heated floor and shower features are not standard but require additional purchases, raising questions about their practicality and consumer demand [10][12]. Market Competition - The automotive industry is highly competitive, with both traditional and new energy vehicle brands vying for market share, making it difficult for Zhiji Auto to stand out [17][18]. - The introduction of controversial features may negatively affect the brand's image and consumer perception, further complicating its sales efforts [18].