Bei Jing Ri Bao Ke Hu Duan·2025-11-26 02:03Core Viewpoint - Zhihu reported a revenue of 659 million yuan for Q3 2025, with a steady increase in subscription membership and user engagement metrics [1] Revenue Structure - The paid reading business generated 386 million yuan, accounting for 58.5% of total revenue [1] - Marketing services contributed 189 million yuan, representing 28.7% of total revenue [1] - Other businesses, including vocational education and consumer goods, generated 83.9 million yuan, making up 12.8% of total revenue [1] User Engagement - The average monthly subscription membership reached 14.3 million, reflecting a quarter-on-quarter growth of 8.1% [1] - Key user metrics such as monthly active users, daily active users, usage duration, and core user retention have shown steady improvement [1] Strategic Initiatives - Zhihu's "Salted Story" brand has authorized nearly 100 works for short drama adaptations, indicating a growing integration with the web literature and film industries [1] - In October, Zhihu represented the Chinese online literature platform at the Frankfurt Book Fair, promoting high-quality IPs for short stories internationally [1] Management Perspective - The founder and CEO, Zhou Yuan, stated that the company is steadily moving towards achieving a break-even point for the year [1] - Ongoing structural optimization measures are yielding positive results, balancing commercialization with community health [1] - Increased user activity, contributions from daily active users and professional creators, along with a rise in high-quality content, are enhancing community vitality [1]