文商旅融合激活西安高质量发展新动能

Group 1: Cultural Revival - Xi'an is actively integrating culture, commerce, and tourism to stimulate new economic vitality, creating a unique path for the revival of historical cultural cities [1] - The "Wind Elegance Chang'an" exhibition at the Xi'an Museum utilizes multimedia technology to immerse visitors in the poetic context of Wang Wei's works, showcasing efforts to establish Xi'an as a "City of Tang Poetry" [2] - The city plans to build an internationally influential "Tang Poetry City" brand by 2025, with 26 specific tasks outlined to achieve this goal [2] Group 2: Commercial Empowerment - The Duyue City commercial complex in Xi'an has attracted over 20 million visitors annually by hosting innovative cultural tourism events and introducing flagship stores [7] - The "first store economy" has gained momentum in the Qujiang New District, with 48 new flagship stores introduced this year, bringing the total to over 478 [7] - The integration of cultural resources into commercial value is exemplified by the Qujiang Flying Theatre, which uses advanced technology to create immersive experiences [7] Group 3: Tourism and Immersive Experiences - The "Chang'an Twelve Hours" themed street offers visitors a multi-dimensional experience of Tang culture, including traditional costumes and local delicacies [9] - The introduction of XR experience projects in the Great Tang Night City has created a new model of development that combines popular IPs with cutting-edge technology [9] - The deep integration of culture, commerce, and tourism enriches the cultural life of residents and tourists, injecting strong momentum into Xi'an's economic and social development [13]