冷空气催热“暖经济”，分期乐商城深耕民生刚需为消费注入温度

Group 1 - The core viewpoint of the articles highlights the rise in demand for warm products due to a nationwide cold wave, leading to a consumption peak in the "warm economy" [1][2] - The "Warm Season" promotional event launched by Fenqile Mall offers significant discounts on essential winter products, including down jackets, snow boots, and heating appliances, with subsidies on core products reaching up to 1,000 yuan [1] - Fenqile Mall's supply chain ecosystem supports a comprehensive consumer service system, covering various categories to meet the public's winter needs [1] Group 2 - The increase in the "warm economy" reflects a rise in basic livelihood consumption demand, as evidenced by the recent Double Eleven shopping festival, where total online sales reached 1.7 trillion yuan, although daily sales dropped significantly compared to 2022 [2] - During the Double Eleven period, Fenqile Mall reported a 237% year-on-year increase in livelihood consumption transaction volume and a 384% increase in order numbers, with staple foods and daily necessities leading in sales [2] - The company focuses on public essential consumption needs by continuously optimizing its supply chain and enhancing user experience, thereby injecting more convenience and warmth into livelihood consumption [2]