2025年中国茉莉花茶行业市场政策、产业链图谱、供需现状、进出口贸易、竞争格局及发展趋势研判：大径茶庄、张一元、吴裕泰等老字号竞争优势明显[图]

Core Insights - The increasing health awareness among consumers is driving a preference for natural and additive-free beverages, with jasmine tea gaining popularity due to its natural fragrance and stress-relieving properties [1][11] - The rise of new-style tea drinks has positioned jasmine tea as a key base ingredient, integrating into the daily consumption habits of younger demographics [1][11] - The development of e-commerce has expanded sales channels for jasmine tea, with live streaming and community marketing enabling direct delivery from production areas to consumers [1][11] Market Overview - In 2024, China's jasmine tea domestic sales volume is projected to reach 127,600 tons, a year-on-year increase of 7.95%, with domestic sales revenue expected to hit 25.259 billion yuan, up 12.10% [1][11] - The average domestic price for jasmine tea is anticipated to be 198.00 yuan/kg in 2024 [1][11] - The four major production areas—Guangxi, Fujian, Sichuan, and Yunnan—are expected to produce 138,100 tons of jasmine tea in 2024, marking an 11.73% increase, with Guangxi accounting for 65.2% of the total production [1][11] Industry Policy - The Chinese government has implemented various policies to support agricultural development, which positively impacts the jasmine tea industry, including initiatives for rural revitalization and green agricultural practices [8] Industry Chain - The upstream of the jasmine tea industry primarily consists of jasmine flowers and tea leaves, with green tea being the main base material [8] - The midstream involves research, processing, and production of jasmine tea, while the downstream includes both online and offline sales channels [8] Competitive Landscape - The market is dominated by established brands such as Beijing Zhangyiyuan Tea Co., Fujian Tea Import and Export Co., and others, which leverage their long-standing heritage and craftsmanship to maintain a competitive edge [12][13] - The quality and packaging of jasmine tea products have been recognized in national surveys, highlighting the strong market presence of traditional brands [12] Future Trends - The jasmine tea industry is expected to evolve towards more refined and intelligent production processes, with innovations in blending techniques and quality control [14] - There is a growing trend towards functional and diversified products, including collaborations with medicinal herbs and the development of jasmine-flavored snacks and home fragrance products [14]