Zhong Jin Zai Xian·2025-11-26 03:30Core Viewpoint - The 2025-2026 FIS World Cup will be held at the Yunding Ski Resort in Zhangjiakou, Hebei, attracting over 400 athletes from nearly 40 countries, including renowned athletes like Gu Ailing and Su Yiming [2][5] Group 1: Event Details - The World Cup is the highest level of FIS events and serves as a qualification event for the 2026 Milan Winter Olympics, featuring disciplines such as snowboard and freestyle skiing big air, U-shaped terrain, and aerial tricks [5] - Tickets for the event are now available for reservation through the "JD GO" WeChat mini-program, allowing spectators to experience the charm of winter sports up close [5] Group 2: Sponsorship and Promotions - JD Sports, as the official sponsor, will create a 200-square-meter pop-up store at the event, collaborating with brands like BURTON, Oakley, and Columbia to provide consumers with hands-on experiences of professional skiing equipment [5][11] - The "Winter Ski Season" promotion on JD includes discounts starting from 12% on various skiing gear, with special offers on popular items [7][11] Group 3: Product Offerings - The FACTION 2526 Gu Ailing co-branded Studio0 skis are designed for high-intensity performance, reflecting Gu Ailing's competitive spirit this season [7] - Various skiing apparel and equipment are highlighted, including BURTON CYCLIC GORETEX jackets for harsh weather, AWKA domestic ski suits, and advanced helmets and goggles designed for safety and comfort [9] Group 4: Strategic Goals - JD aims to deepen its involvement in the winter sports sector by integrating supply chain advantages to offer a comprehensive range of equipment solutions for consumers, from entry-level to professional [11] - The company plans to continue enhancing partnerships with top international events to promote the growth of the winter sports economy [12]