原极氪首席商务官关海涛已重回荣耀任职，负责全球市场营销

Core Viewpoint - Guan Haitao, former Chief Business Officer of Zeekr, has returned to Honor to lead global marketing, indicating a strategic shift and renewed focus on brand development and market expansion [1][3]. Group 1: Guan Haitao's Background and Experience - Guan Haitao previously served as Chief Marketing Officer and Head of E-commerce at Honor, showcasing his extensive experience in the company [3]. - After joining Zeekr in September 2023 and being promoted to CBO in February 2025, he announced his departure in October 2025, expressing a desire to return to Honor [3]. - His return is driven by both emotional ties to Honor and a strategic assessment of the company's current direction and capabilities [3]. Group 2: Honor's Current Market Position - Despite facing challenges in recent years, Honor's core capabilities remain strong, with global business continuing to grow rapidly [3]. - The company has inherited a global supply chain and management model from its previous association with Huawei, which supports its overseas expansion [3]. - Market research indicates that the overall smartphone market in China saw a 2.7% year-on-year decline, with Honor ranking fifth among major smartphone manufacturers [4]. Group 3: Marketing Strategy and Future Outlook - Guan Haitao believes that Honor's approach is more systematic and investment-oriented compared to competitors, making it suitable for long-term brand building [4]. - His diverse experience across consumer electronics and new energy vehicles equips him with insights into consumer demands and technological trends [4]. - The current phase for Honor presents opportunities for strategic repositioning and brand revitalization, leveraging Guan's comprehensive understanding of marketing and brand strategy [4].