专业运动营养品牌迈胜完成近亿元A轮融资，持续加码细分领域布局

Core Insights - The core viewpoint of the news is that Mengniu Group's sports nutrition brand "MaiSheng" has successfully completed nearly 100 million yuan in Series A financing, aimed at enhancing its R&D system, expanding its product matrix, and deepening market education to solidify its innovative leadership in China's sports nutrition sector [1] Group 1: Financing and Investment - The financing round was led by Xianle Health, a global leader in the nutrition and health sector, with participation from Hillhouse Capital and Mengniu Ventures, combining industry capital and parent company resources to support MaiSheng's growth [3] - Xianle Health's investment reflects its commitment to building a nutrition health ecosystem and will provide collaborative support in supply chain, evidence-based nutrition research, and product development [3] - Mengniu Group has previously provided core support to MaiSheng, including R&D platforms and supply chain assistance, with Mengniu Ventures' additional investment reinforcing its strategic focus on the nutrition and food ecosystem [4] Group 2: Product Development and Market Position - MaiSheng aims to empower athletes with professional nutrition solutions, covering a wide range of endurance sports and providing comprehensive nutritional products for various scenarios [5] - The company has established the MaiSheng Sports Function Laboratory, integrating professional nutrition research, performance assessment, and product development, leading to a differentiated product competitive edge [7] - MaiSheng has launched several industry-first products, including liquid protein and liquid salt tablets, and holds multiple patents in areas such as functional ingredient preservation and absorption efficiency [7] Group 3: Business Model and User Engagement - MaiSheng focuses on a "population strategy," effectively reaching target users through running group operations and event collaborations, enhancing user lifetime value and word-of-mouth marketing [9] - The brand has established deep partnerships with over 2,000 running groups and conducted more than 200 offline educational events through the MaiSheng Sports Nutrition Academy, reaching an audience of 200,000 through its online platforms [9] - The recent financing will support MaiSheng's strategic development, expanding its focus from aerobic endurance athletes to a broader health-conscious audience and promoting sustainable development in the sports nutrition industry [11]