Comviva revela su visión de IA para MarTech con la plataforma MobiLytix® Real Time Marketing

Core Insights - Comviva has launched the MobiLytix® Real Time Marketing platform powered by GenAI, aimed at enhancing customer conversion, retention, and lifetime value for marketing professionals [1][5]. Group 1: Platform Features - The MobiLytix platform incorporates advanced GenAI capabilities that significantly reduce manual interventions, enabling marketers to design smarter and faster campaigns with higher engagement across customer journeys [2]. - It provides marketing teams with a new level of agility, allowing them to be self-sufficient in planning and executing campaigns through AI-driven decision-making and a library of predefined templates for high-impact use cases [3]. - The platform combines over 120 advanced predictive and prescriptive AI models with a modern AI decision engine to personalize interactions using a live 360° customer profile across multiple business lines and channels in real time [6]. Group 2: Future of Marketing - Comviva is laying the groundwork for a new generation of autonomous AI agents that continuously learn from campaign performance, optimizing creativity, offers, and timing in real time while operating under marketer-defined governance [4]. - The future of marketing is shifting from automation to autonomy, where AI agents will plan, optimize, and execute in real time, allowing marketers to actively enhance campaign performance and drive sustained business growth [5]. Group 3: User Experience - The MobiLytix RTM features a new intuitive user interface, modular architecture, and enterprise-level scalability designed to drive the next wave of growth for digital businesses [6]. - Enhanced workspace for journey orchestration and a modern user interface provide marketers with a faster and more intuitive way to create journeys, collaborate across teams, and optimize programs in real time [6]. Group 4: Proven Track Record - MobiLytix has a proven track record with over 300 million customers implemented, supported by more than two decades of experience in Customer Value Management [7].