百余家企业对接洽谈，2025山东省文旅康养供需对接活动举办

Core Viewpoint - The event aims to enhance the integration and development of the cultural tourism and health care industry in Shandong Province, exploring new paths and models for high-quality growth in this sector [2][4]. Group 1: Event Overview - The 2025 Shandong Province Cultural Tourism and Health Care Supply and Demand Matching Event was held in Rizhao from November 17 to 19, co-hosted by various provincial departments and the Rizhao municipal government [2]. - Over 320 participants attended, including representatives from 205 cultural tourism and health care enterprises and channel merchants, as well as officials from 16 cities in the province [2]. - Eight typical cases of integrated development in cultural tourism and health care were presented, showcasing the achievements in Shandong's high-quality development in this industry [2]. Group 2: Initiatives and Collaborations - The event launched the "Shandong-SH Cooperation: Mountain and Sea Appointment" initiative, aimed at enhancing regional collaboration in the cultural tourism and health care industry and responding to the demand for high-quality health tourism among the elderly [4]. - A "Free Negotiation Zone" was set up for over 100 enterprises to explore new cooperation opportunities, resulting in 135 preliminary cooperation intentions [4]. Group 3: Research and Insights - The event featured field research routes focusing on coastal health care, traditional Chinese medicine health care, and rural health care, highlighting various models in resource integration, service supply, and market operation [6]. - Experts shared insights on trends and policies in cultural tourism and health care, emphasizing innovative practices for high-quality development in the sector [7]. - The provincial government plans to continue strengthening policy guidance and resource integration for the cultural tourism and health care industry, aiming to create a comprehensive ecosystem that meets the specific needs of different age groups [7].