【2025美好生活高峰论坛】无限极（中国）有限公司企业社会责任与媒体事务总监张前：中草药智慧与数字科技共舞，重构健康消费新蓝图

Core Insights - The forum focused on high-quality and upgraded consumption in the Chinese market, aiming for a healthier and more sustainable future [1] Group 1: Shifts in Health Consumption - There has been a significant shift from "functional consumption" to "holistic health," with consumers now prioritizing overall well-being, including immunity, aging, sleep quality, and metabolic health [2] - The focus has transitioned from "ingredient logic" to "scientific evidence and transparency," where consumers demand more information about product origins, standards, and efficacy [2] - The market is moving from "product transactions" to "value co-creation," with consumers wanting to engage in health management and product development [2] Group 2: Integration of Traditional Wisdom and Digital Technology - The combination of traditional Chinese herbal wisdom and digital technology is seen as a key driver for reconstructing the health consumption value chain [3] - Traditional herbal wisdom emphasizes balance, prevention, and personalization, aligning with modern health concepts [4] - Digital technology is essential for modernizing and verifying traditional wisdom, providing transparency and traceability in the health product lifecycle [4] Group 3: Future Trends in the Health Industry - The next decade will see enhanced consumer sovereignty in health consumption, with consumers actively participating in the product lifecycle [6] - Digital technology will become an indispensable part of health brands, as companies without digital capabilities will struggle to establish transparency and credibility [7] - The modernization of traditional Chinese medicine will be a core strategy for the global expansion of China's health industry [7] Group 4: Strategic Initiatives - The company has launched a "Six-Five Development Plan" aimed at redefining concepts, practicing new health management, and empowering new partnerships to elevate the health industry [7]