30余道菜品均价降幅近20%，风波后西贝靠“价格诚意”重整旗鼓？

Core Insights - Xibei Youmian Village has initiated a nationwide price reduction strategy to recover from the backlash caused by the "pre-made dish controversy," with an overall price cut of nearly 20% on over 30 core dishes starting from early October 2025 [2] - The price adjustments include significant reductions on popular items, such as Mongolian steak from 149 yuan to 128 yuan and grassland roasted lamb chop from 119 yuan to 109 yuan, resulting in an average customer spending dropping to around 85 yuan, nearly returning to levels seen a decade ago [2] - The controversy, sparked by criticism from Luo Yonghao regarding the quality of Xibei's dishes, led to a sharp decline in daily revenue, prompting the founder to clear his social media and focus on internal reforms [2] Strategic Measures - In addition to price cuts, Xibei has implemented several initiatives, including moving the central kitchen processing to in-store preparation, offering substantial discount vouchers, and increasing salaries for 18,000 frontline employees by an additional 500 to 2000 yuan per month [2] - The company has also introduced a "grievance award" to support employees affected by online harassment [2] Market Outlook - Industry analysts suggest that Xibei's strategy of combining price reductions with quality improvements has stabilized its customer base, but the real challenge lies in maintaining market acceptance after the promotional activities conclude [3]