高德扫街榜10月日均DAU超7000万,持续构建线下服务信用体系
Di Yi Cai Jing·2025-11-26 05:30

Core Insights - Alibaba Group's CEO announced that Gaode's "Street Ranking" feature achieved an average daily active user (DAU) of over 70 million in October, with daily comments exceeding three times the amount from the same period last year [1][3] - The "Street Ranking" is a key service entry for Alibaba, utilizing a dual mechanism of "behavior + credit" to create a new credit system for offline services, effectively addressing issues of score manipulation in traditional rankings [1] - The user base for the "Street Ranking" surpassed 40 million on its launch day, attracting over 400 million users within a month, achieving nearly half the penetration rate of Gaode's overall monthly active users, which exceeded 900 million according to QuestMobile [1] Group 1 - The "Street Ranking" feature has created a synergistic effect with Gaode Map, leading to significant increases in user scale, with DAU peaking at 360 million on October 1, setting a historical record [1] - Gaode has launched multiple support initiatives, including the "Good Store Support Plan," investing over 1 billion yuan in subsidies to encourage in-store consumption [3] - The initiative has led to a 300% year-on-year increase in traffic for "small shops" connected to the "Street Ranking," and a 150% surge in local dining orders, bringing millions of new customers to offline merchants [3] Group 2 - Notable success stories include "Yuexiang Xiaochu" in Beihai, which topped the national TOP 100 food list, and other long-standing restaurants like "Zizhou Lou" in Guangzhou and "Kang Erjie Chuan Chuan" in Chengdu experiencing significant customer influx due to their rankings [3] - The CEO emphasized that enhancing consumer trust is crucial for boosting consumer confidence, allowing merchants to focus on operations and consumers to feel secure, thereby promoting healthier and more sustainable development in the offline service industry [3]