大窑重磅推出“醇香”系列，深耕植物蛋白赛道开辟礼赠新增长

Core Insights - The article highlights the launch of three new plant-based protein beverages by Dayao Beverage, targeting the trends of consumption upgrade and gift market demand [1] Group 1: Product Innovation - Dayao's new product line includes almond milk, walnut milk, and peanut milk, focusing on craftsmanship innovation and a full-scenario layout strategy [1] - The plant-based beverage market in China reached a scale of 125 billion yuan in 2023, expected to exceed 230 billion yuan by 2029, with natural and healthy product attributes being core consumer demands [2] - The new products utilize 240 ml easy-to-open can packaging and stone grinding technology to maximize the retention of natural nutrients and flavors [2] - The almond milk is made from high-quality wild almonds, while the walnut milk is sourced from a premium growing area, ensuring the preservation of natural aroma and nutritional value [2] - The peanut milk boasts a protein content of 1.1g per 100ml, emphasizing the focus on health and nutrition [2] Group 2: Market Strategy - The competition in the plant-based beverage market has shifted from product comparison to capturing scene value, with the gift market being a significant opportunity [3] - Dayao aims to create a comprehensive product matrix that covers both daily consumption and gift consumption, targeting the traditional gift market for new growth points [3] - The introduction of the new product line is a key step in Dayao's transition from a "carbonated beverage expert" to a "full-scenario beverage service provider" [3] - The products are designed to be suitable for various consumption scenarios, including holiday gifting, family gatherings, and casual consumption, thus creating a comprehensive consumption ecosystem [3] Group 3: Strategic Upgrade - The strategic upgrade reflects Dayao's deep understanding of consumer needs, positioning the new product line as an emotional carrier rather than just a beverage [4] - As the year-end holiday season approaches, Dayao strengthens its competitiveness in the health beverage market through this strategic upgrade [4] - The dual-track model of "daily consumption + holiday gifting" is expected to lead to breakthroughs in both the gift market and mass consumption market, transitioning the industry from "category competition" to "ecosystem competition" [4]