Core Insights - The "Six Walnuts" brand from Yangyuan Beverage won the "Annual Consumer Brand Value Award" at the "2025 New Consumption Summit Forum," highlighting its leadership in the plant protein beverage sector [1] Group 1: Industry Leadership - Yangyuan Beverage is a pioneer in the plant protein beverage industry, with an annual production capacity exceeding 2 million tons and an 88% market share in the walnut milk segment, maintaining its industry-leading position [2] - The sales network of "Six Walnuts" covers nearly 1 million retail outlets nationwide and has a strong presence on major e-commerce platforms like Tmall, JD, and Douyin, creating a comprehensive online and offline marketing matrix [2] Group 2: Technological Innovation - "Six Walnuts" has independently drafted the first industry standard for plant protein beverages in China and has actively participated in the formulation of national standards for walnut milk, promoting standardized development in the category [3] - The brand utilizes proprietary technologies such as the 【5·3·28】 process and CET cold extraction technology, achieving over 97% nutrient utilization and transitioning the product from a flavor-based beverage to a functional beverage [3] Group 3: Social Responsibility - "Six Walnuts" has established dedicated procurement bases in key walnut-producing regions, sourcing 100 million kilograms of walnuts annually and supporting over 100,000 farmers through a cooperative model [4] - The company has invested 30 million yuan in the "Six Walnuts·Reading Wisdom" public welfare project, building 1,411 standardized libraries across 18 provinces, benefiting over 770,000 rural students [4] - "Six Walnuts" has also contributed over 30 million yuan in material donations during critical events such as the pandemic and natural disasters, and established a national brain nutrition research fund to promote brain health research [4] Group 4: Brand Value and Future Outlook - Over 28 years, "Six Walnuts" has exemplified the true value of a national brand, using technology to build barriers, strengthening its industrial base, and integrating social responsibility into its business model [5] - The brand's development path serves as a model for consumer brand value growth and injects strong momentum into the transformation from "Made in China" to "Intelligent Manufacturing in China" [5]
六个核桃荣膺2025年度消费品牌价值奖:以创新与责任领跑植物蛋白赛道