（乡村行 看振兴）“时髦精”头雁的田间革命：用跨界思维打响农业升级战

Core Insights - The article discusses the transformation of agriculture through cross-disciplinary thinking, exemplified by Bu Lijun, who transitioned from the fashion industry to modern agricultural practices, emphasizing the potential for innovation in agriculture [1][2]. Group 1: Background and Transition - Bu Lijun, previously involved in the fashion industry, was drawn into agriculture in 2015 when she assisted her father at an international agricultural exhibition, which reshaped her perception of the agricultural sector [1][2]. - Her background in fashion and design has influenced her approach to agriculture, leading her to explore modern agricultural technologies and practices [1][5]. Group 2: Modern Facility Agriculture - Modern facility agriculture has become a key focus in China's agricultural development strategy, with a planting area of 40 million acres nationwide [5]. - The introduction of innovative technologies, such as an active heat storage heating system, has significantly reduced winter greenhouse heating costs from 100 yuan per square meter to 2.4 yuan, showcasing a breakthrough in energy efficiency [5]. Group 3: Brand and Technology Integration - The establishment of the "Tomato Planet" brand under Bu Lijun's leadership highlights the integration of technology and branding in agriculture, aiming to enhance the value of agricultural products [5][6]. - The brand focuses on creating products that are not only high-quality but also appealing to consumers, thereby transforming tomatoes into a sought-after product [5][6]. Group 4: Community and Global Impact - Bu Lijun's initiatives have led to the creation of job opportunities for over 5,000 farmers and the promotion of facility agriculture solutions across more than 20 provinces in China, as well as in countries involved in the Belt and Road Initiative [6]. - The emphasis on collaboration among diverse professionals, including engineers, designers, and marketing experts, is seen as essential for driving innovation in agriculture [6]. Group 5: Future Goals - Bu Lijun aims to tackle the challenges of summer planting, which is considered a significant hurdle in global agriculture, by leveraging data and technology to develop solutions that can be applied worldwide [6].