六部门:积极发展宠物周边、动漫、潮服潮玩等兴趣消费产品,有序扩大低空旅游等低空消费供给
Di Yi Cai Jing·2025-11-26 06:44

Core Viewpoint - The implementation plan issued by six departments, including the Ministry of Industry and Information Technology, aims to enhance the adaptability of supply and demand in consumer goods and further promote consumption [1] Group 1: Expansion of Diverse Consumption Supply - The plan emphasizes the development of interest-based consumption products such as pet-related items, anime merchandise, trendy clothing, and toys [1] - It encourages the orderly expansion of low-altitude tourism, aviation sports, private flying, and consumer-grade drones, ensuring safety and risk control [1] Group 2: Automotive Market Development - The initiative aims to expand the automotive aftermarket by promoting car modifications, RV camping, and automotive events [1] - It supports the high-quality development of car rental services [1] Group 3: Intellectual Property and Brand Development - The plan encourages companies to incubate local intellectual property (IP) and innovate in designing cultural and creative products, as well as anime-related merchandise [1] - It promotes brand licensing and the launch of series of IP-licensed products [1] Group 4: Retail Environment Enhancement - The initiative encourages traditional supermarkets, shopping centers, and commercial streets to redesign and introduce "valley stores" or collective trendy toy stores [1]