六部门:有序发展直播电商、即时零售、策展零售、循环电商等新业态
Zheng Quan Shi Bao Wang·2025-11-26 06:44

Core Insights - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand in consumer goods, promoting orderly development of platform consumption [1] Group 1: New Business Models - The plan encourages the orderly development of new business models such as live e-commerce, instant retail, curated retail, and circular e-commerce [1] - It supports platform enterprises in leveraging artificial intelligence to explore user needs and match products and services accordingly [1] Group 2: Technological Integration - The initiative promotes the application of digital technologies like virtual reality, metaverse, artificial intelligence, and blockchain to create multi-scenario, immersive consumer experiences [1] Group 3: Consumer Engagement and Responsibility - The plan aims to guide platform enterprises in conducting brand quality promotion activities to stimulate consumption [1] - It emphasizes the need for platform enterprises to take responsibility, including enhancing operator qualification reviews and product information verification [1] - The establishment of a rapid dispute resolution mechanism for consumer complaints is also highlighted [1]