护航老字号全球新征程平行交流活动在沪举行

Core Insights - The event "Guarding the Global New Journey of Time-honored Brands" was successfully held, focusing on the opportunities and challenges faced by these brands in the globalization process [1] - The initiative aims to gather various stakeholders to explore new paths and ecosystems for the global development of time-honored brands [1] Policy Guidance - Zhang Xiang emphasized that promoting the international expansion of time-honored brands is not only a commercial move but also a mission to enhance cultural soft power [2] - The transition from the "resource gathering" phase to the "system protection" phase signifies a new era for the internationalization of time-honored brands, with a focus on creating a supportive business environment [2] Digital Empowerment - Key representatives from Alibaba International, Deloitte China, Huawei Cloud, Tonglian Payment, and Huimao Tianxia shared insights on how digital and intelligent solutions can help time-honored brands tackle international challenges [3] - Alibaba's approach focuses on transitioning from mere product sales to building trust and connections through a one-stop cross-border trade service [4] - Deloitte highlighted the importance of a digital compliance system to navigate complex international tax regulations, turning compliance into a core competitive advantage [4] - Huawei Cloud discussed integrating digital human IP with brand values to overcome language barriers and effectively communicate brand messages [4] - Tonglian Payment presented a comprehensive cross-border financial solution to address challenges in payment and fund management, enhancing operational efficiency [4] - Huimao Tianxia explained how blockchain technology can convert brand reputation into immutable trust, improving trade efficiency and brand value [4] Ecosystem Collaboration - The "Dialogue on New Trade Routes" gathered international platforms and service organizations to discuss building an efficient and reliable ecosystem for international expansion [5] - Amazon's strategy involves using integrated solutions to simplify operations and localize brand narratives [5] - The New Zealand Chinese Business Association emphasized the need for moderate localization to meet local market demands [5] - The Singapore Purple Heart Group shared a successful case of localizing Chinese sweet potatoes, advocating for a balance between tradition and innovation [5] - Korean logistics company Yunda introduced a model for rapid local delivery, enhancing customer experience for time-honored brands [5] - Legal experts stressed the importance of proactive trademark protection to safeguard brands against infringement risks [5] Mechanism Establishment - The event concluded with the launch of the "Global Cooperation Mechanism for Time-honored Brands," marking a new phase of institutionalized collaboration among government, enterprises, platforms, and service organizations [7] - This initiative aims to provide a solid system for the international expansion of time-honored brands, showcasing China's strategic vision and cultural confidence in integrating traditional culture with international markets [7]