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Core Insights - The event held on November 6 marked the successful launch of new products from Shandong's time-honored brands at the National Exhibition and Convention Center in Shanghai, highlighting a significant step in their international expansion efforts [1][2] - The signing of contracts with New Zealand's Quanzai Trading Co., resulting in orders worth millions, demonstrates the brands' commitment to embracing global markets and cultural exchange [1][2] Group 1 - The event featured the introduction of the "Heritage 1956 North China Chicken" series by Dezhou Braised Chicken, emphasizing ecological free-range practices and a blend of traditional and modern dietary needs [1] - Jinan Luwizhai Food Co., Ltd. presented its "Shandong Braised Flavor Series" products, leveraging 128 years of traditional soup techniques while adapting to modern distribution channels [1] - The signing ceremony with Quanzai Trading Co. was attended by key figures, including the chairman of the New Zealand Chinese Business Association and representatives from Shandong's provincial commerce department [1] Group 2 - Post-signing, the companies will engage with local resources in New Zealand to systematically promote and sell their products, aiming to steadily expand into the Oceania market [2] - The event is part of the Ministry of Commerce's "Chinese Time-Honored Brands International Exchange Activities and the Fifth Chinese Time-Honored Brands Innovation Development Conference," showcasing innovation and cultural appeal [2] - Following the successful launch of Dezhou Braised Chicken and Luwizhai products, other renowned time-honored brands like Dong'e Ejiao and Junxiang Honey are set to release new products, accelerating global collaboration and market potential [2]