Xin Lang Ke Ji·2025-11-26 07:25Core Insights - The upcoming Apple mixed reality headset is seen as a major competitor to Meta's Quest 3, which has already been tested by Mark Gurman from Bloomberg [1][3] - The mixed reality market is expected to see intense competition between Apple and Meta, reminiscent of the past rivalry between Apple and Google in the smartphone sector [3] - Apple's entry into the mixed reality space is anticipated to stimulate the entire industry, potentially benefiting Meta by attracting consumers who may opt for more affordable options [3][7] Company and Product Summaries - Meta currently leads the mixed reality market and is set to release the Quest 3 in October, while Apple plans to unveil its headset on June 5 [3][6] - The Quest 3 features significant upgrades over the Quest 2, including a new design with improved tracking capabilities and enhanced video transmission for mixed reality experiences [4][5] - The Quest 3 utilizes a second-generation Qualcomm Snapdragon XR2 chip, resulting in faster interface navigation and application performance compared to its predecessor [5][6] - The device includes dual RGB color cameras for improved video transmission, allowing users to see their surroundings in real-time, although it may not match the capabilities of Apple's headset [5][6] - The pricing for Quest 3 is expected to be above $400, but it is projected to be significantly lower than Apple's headset, potentially around $500, making it an attractive option for consumers during the holiday season [6][7]