Core Viewpoint - The return of Guan Haitao to Honor as the head of the Marketing Department is a strategic move aimed at enhancing overseas market marketing and building marketing capabilities during a challenging period for the smartphone market [1] Group 1: Company Developments - Guan Haitao has officially rejoined Honor after two years, previously serving as the Chief Business Officer at Zeekr [1] - His new role focuses on overseas marketing and organizational marketing capabilities within the Marketing and Sales Services Department [1] - Guan will report to both the President of Marketing and Sales Services and the President of Brand Marketing, indicating the company's emphasis on his marketing expertise [1] Group 2: Market Context - The smartphone market is currently facing intense competition, with a reported 2.7% year-on-year decline in domestic smartphone sales for Q3 2023 [1] - Honor holds a 14.4% market share, ranking fifth in the domestic market, highlighting the need for new growth strategies [1] - Guan's return is seen as a crucial step for Honor to seek new growth points amid market pressures [1]
极氪前CBO关海涛重回荣耀 将向两位一级总裁双线汇报
Feng Huang Wang·2025-11-26 07:29