知乎：第三季度营收6.59亿

Core Insights - Zhihu reported a revenue of 659 million yuan for Q3 2025, with a year-on-year reduction in non-GAAP operating loss by 16.3% [1] Revenue Breakdown - The paid reading business generated 386 million yuan in revenue, accounting for 58.5% of total revenue [1] - Marketing services revenue reached 189 million yuan, representing 28.7% of total revenue [1] - Other businesses, including vocational education and consumer goods, contributed 83.9 million yuan, making up 12.8% of total revenue [1]