Xin Lang Cai Jing·2025-11-26 08:11Overall Performance - JD Group achieved total revenue of 299.1 billion RMB in Q3 2025, representing a year-on-year growth of 14.9%, marking the first decline in quarterly revenue growth after four consecutive quarters of increase [2] - Net profit has dropped to the same level as in 2023, with a year-on-year decline exceeding 50% in Q3 [4] - Gross margin for Q3 was 16.8%, down 0.4 percentage points year-on-year, while net margin fell sharply from 4.7% last year to 2.1% [8] Cost Analysis - Operating costs reached 248.6 billion RMB in Q3, up 15.4% year-on-year, slightly exceeding revenue growth [11] - Marketing expenses surged to 21.05 billion RMB, a staggering increase of 110.5% year-on-year, accounting for 7.0% of revenue [11] - Fulfillment costs also rose significantly to 22 billion RMB, up 35.2% year-on-year, representing 7.4% of revenue [11] Business Analysis - In the first three quarters of 2025, service revenue accounted for 24% of total revenue, up 2 percentage points year-on-year, while product revenue decreased by 2 percentage points [13] - Product revenue in Q3 was 226.1 billion RMB, growing 10.5% year-on-year, while service revenue reached 73 billion RMB, a substantial increase of 30.8% [13] - New business revenue saw a remarkable growth of 213.7% year-on-year, totaling 15.6 billion RMB [16] Business Development - JD is expanding its offline stores and enhancing its online-offline retail service network, with over 20 JD MALL stores and more than 100 JD Electrical flagship stores operational by the end of Q3 [17] - The company is investing in AI technology to empower supply chain and vertical business applications, with significant partnerships established in the healthcare sector [17] - The launch of an independent "JD Takeout" app aims to enhance user retention and integrate local services, reflecting a comprehensive approach to local life services [18]