Core Insights - Alibaba's CEO announced that in October, Gaode's "Street Ranking" achieved an average daily active user (DAU) of over 70 million, with daily comments exceeding three times that of the same period last year [1] - The "Street Ranking" is a key service entry for Alibaba, utilizing a dual mechanism of "behavior + credit" to create a new credit system for offline services [1] - The launch of the "Street Ranking" led to a rapid increase in user engagement, with over 400 million users attracted within a month, reaching nearly half of Gaode's overall monthly active user data [1] - Gaode's DAU peaked at 360 million on October 1, setting a historical record [1] User Engagement and Business Impact - The "Street Ranking" initiative resulted in a 300% year-on-year increase in traffic for "smoky small shops" and a 150% surge in local dining orders, bringing millions of new customers to offline merchants [2] - Notable restaurants like "Yuexiang Xiaochu" in Beihai and "Zizhou Lou" in Guangzhou experienced significant increases in customer traffic due to their rankings [2] - The company believes that enhancing consumer trust will boost consumer confidence, allowing merchants to focus on operations and consumers to feel secure, thereby promoting healthier and more sustainable development in the offline service industry [2]
阿里集团生活服务入口建设初见成效 高德扫街榜10月份日均DAU超7000万