牵手美团 + 线下焕新，富森美线上线下融合破局

Core Viewpoint - The future of home retail is evolving through strategic partnerships and innovative practices, with a focus on meeting contemporary consumer demands for an "ideal home" through both online and offline integration [1][8]. Group 1: Online Strategy - In late October, the company formed a strategic partnership with Meituan, marking a significant move that allows over 200 home brands to be featured on Meituan and Dianping, enabling consumers to discover and learn about home products easily [2][4]. - This collaboration not only strengthens the company's offline presence but also actively develops new channels, advancing the integration of online and offline retail [2][4]. - The partnership leverages Meituan's extensive local traffic and user profiling capabilities, helping high-ticket home brands efficiently reach potential customers and reduce customer acquisition costs [4]. Group 2: Offline Transformation - The company's physical spaces are transforming into "lifestyle experience centers," moving beyond traditional retail to create vibrant environments that support online and offline integration [5]. - The boundaries between home and appliance brands are blurring, with major appliance brands like Haier and Midea co-locating with home brands to present a comprehensive living scene [5]. - These spaces are evolving to include multifunctional areas for product displays, experiential activities, and social events, enhancing the overall shopping experience [5]. Group 3: Ecosystem Development - The operational philosophy is shifting towards a "curation mindset," focusing on creating engaging content and social interactions that redefine the relationship between consumers and products [6]. - The concept of "full-case design" and "one-stop delivery" is becoming standard in high-quality home consumption, streamlining the process for consumers from design to final implementation [6]. - This transformation is supported by a robust service ecosystem built by the company and its brand partners, ensuring seamless integration of online and offline services [6]. Group 4: Conclusion - The company is driving a new home retail ecosystem through its online partnership with Meituan and offline collaboration with brand partners, promising a more complete, enjoyable, and surprising shopping journey for consumers in the future [8].