从产业升级到全球发声，君乐宝模式推动乳业赢话语权

Core Viewpoint - The program "China's Dairy Industry Full Industry Chain Revolution" highlights Junlebao's innovative approach in the dairy sector, showcasing its integrated operation model and its role as a representative of new forces in China's dairy industry [1] Group 1: Full Industry Chain Innovation - Junlebao has invested 4 billion to establish the Qizhi Dairy Industry Base since 2014, implementing a zero-distance integration model from pasture planting to dairy processing [2] - The company emphasizes that "good milk is grown," collaborating with China Agricultural University to select suitable forage varieties, enhancing both dairy quality and local farmers' income [2] - Junlebao has developed a patented "fresh milk closed delivery system," allowing raw milk to reach the factory in 98 seconds, preserving active substances and creating a new category of "fresh milk powder" [2] Group 2: Response to National Strategy - Junlebao aligns its development with national strategies, aiming to enhance domestic demand and meet consumer needs, as stated by its chairman, Wei Lihua [3] - The company has established a "full-link transparent traceability" system, allowing consumers to access comprehensive testing reports by scanning QR codes, thereby rebuilding consumer trust [3] - Junlebao has achieved a market share increase of domestic milk powder from less than 30% to 70%, driven by its innovations and recognition, including the BRCGSA+ certification and a nomination for the China Quality Award [3] Group 3: Industry Leadership - Junlebao's three appearances on CCTV reflect the media's recognition of its innovative model and social value, serving as a benchmark for traditional industries to cultivate new productive forces [4] - The company's innovative products and industry-leading market positions, such as in low-temperature yogurt and high-end fresh milk, highlight its growing influence in the global dairy supply chain [4] - The ongoing development of the "Junlebao model" is expected to continue demonstrating its effectiveness, contributing to China's dairy industry's competitive edge on the global stage [4]