小米高管解读财报：库存非常健康 高端机的比例在不断变高

Core Insights - Xiaomi Group reported Q2 2023 revenue of 67.35 billion RMB, exceeding market expectations of 65.13 billion RMB, but down 4% year-on-year from 70.17 billion RMB. Net profit reached 3.67 billion RMB, up 168.5% year-on-year, surpassing the forecast of 3.16 billion RMB. Adjusted net profit was 5.14 billion RMB, a 147% increase year-on-year [1][1][1] Financial Performance - Revenue for Q2 2023 was 67.35 billion RMB, compared to 65.13 billion RMB expected by the market and 70.17 billion RMB in the same period last year, indicating a 4% year-on-year decline [1] - Net profit for Q2 2023 was 3.67 billion RMB, significantly higher than the expected 3.16 billion RMB, marking a 168.5% increase year-on-year [1] - Adjusted net profit under non-IFRS was 5.14 billion RMB, reflecting a 147% year-on-year growth [1] Mobile Business Insights - Xiaomi's mobile sales showed a recovery in Q2 despite a global decline in smartphone sales, with expectations for continued growth in Q3 [1][2] - The company emphasized focusing on internal capabilities and product quality rather than competitor actions, suggesting that new product launches by competitors would not significantly impact Xiaomi's strategy or sales expectations [2] Inventory and Cost Management - Xiaomi reported a significant reduction in both internal and channel inventory, indicating a healthy inventory status [3][4] - The company achieved a historical high in mobile gross margin during Q2, attributed to improved pricing and cost control measures [3][4] - Xiaomi's cost advantages stem from scale effects and enhanced self-research capabilities, particularly in areas like screen production and camera technology [5][6] IoT Market Performance - Xiaomi's IoT business showed strong performance in China, particularly in major appliances and tablets, with expectations for inventory adjustments in overseas markets by Q4 2023 [11][12] - The global consumer electronics market is recovering slowly, but a smaller decline is anticipated in 2024 compared to 2023 [11] Internet Services and AI Strategy - Xiaomi's internet services revenue reached a historical high in Q2, with a focus on increasing average revenue per user (ARPU) through a growing base of high-end users [12][14] - The company is investing in AI, with plans to integrate AI capabilities into products and improve internal operations, including a significant investment fund for AI development [22][24] Global Market Expansion - Xiaomi is focusing on optimizing its market structure in Europe and exploring growth opportunities in the Middle East and Latin America, with a potential strategy for entering African markets [16][17][18] - The company remains confident in its ability to rebound in the Indian market after facing challenges in Q2 [18] Cost Control and Management Efficiency - Xiaomi has made significant progress in cost reduction, with a notable decrease in operational expenses compared to the previous year, indicating effective management reforms [19][21] - The company aims to balance scale and profitability while continuing to enhance operational efficiency across all departments [19][21]