“全景式”线下体验升级，苏宁易购博西家电定制款洗碗机热销

Core Insights - The dishwasher market is undergoing a structural upgrade in 2025, with a significant shift in consumer demand towards large-capacity products, where sales of dishwashers with 16 sets or more are expected to rise from 7% in 2024 to 39% in 2025, indicating a rapid growth trend [1] - Suning.com and Bosch Home Appliances have launched a customized "Smart Clean Cube" 18-set dishwasher, which has become the top-selling product of the year, highlighting the effectiveness of deep consumer insights driving joint customization [1] - The two companies have initiated their 2026 strategic planning, focusing on user demand to deepen their collaborative customization efforts and solidify growth advantages [1] Group 1 - Suning.com and Bosch Home Appliances have developed a systematic customization path, starting with in-depth research and data analysis of over 100,000 consumers to identify real habits [2] - The "Smart Clean Cube" dishwasher features an increased basket height of 815mm and an optimized basket structure to accommodate various Chinese tableware, allowing for simultaneous washing of pots and dishes [2] - The "Little Happiness Ironing" washing and drying series integrates steam wrinkle removal technology, capable of quickly smoothing shirts in just 19 minutes, addressing urban consumers' needs [2] Group 2 - The upgrade of 174 "Lake Blue" zones has significantly enhanced consumer experience, leading to an increase in series sales proportion to 22%, up by 17 percentage points [4] - In 2026, the companies plan to continue creating "panoramic living scenes" with artistic displays and themed experiences, inviting chefs and experienced users to share insights, enhancing consumer engagement [4] - To accelerate the adoption of smart home appliances, initiatives like "100-day free trial for dryers" and "free kitchen renovation for dishwashers" will be implemented, combining products and services to enhance user experience [6] Group 3 - Suning.com aims to leverage its offline presence and comprehensive services to deepen the integration of "product-scenario-service" with Bosch Home Appliances, enhancing the member service system through high-quality service initiatives [6] - The focus will be on precise customization and immersive scenario experiences to promote high-end appliances as a regular choice for quality living in Chinese households [6]