最高总价超3亿元 深圳楼市“顶豪”登场！

Core Viewpoint - The luxury real estate market in Shenzhen is experiencing a surge in activity, with several high-end projects launching at the end of the year, potentially boosting market heat [1]. Group 1: Project Highlights - The most expensive unit in Shenzhen is priced over 300 million yuan, with the recent launch of the Shenzhen Bay Luanxi project featuring 348 residential units, with an average pre-sale price of approximately 168,000 yuan per square meter [2]. - The land for the Shenzhen Bay Luanxi project was auctioned at a starting price of 12.65 billion yuan, ultimately sold for 18.512 billion yuan, indicating a significant premium and competitive bidding [2]. Group 2: Market Dynamics - The luxury market's performance is increasingly dependent on the quality of the products rather than the previous "price inversion" phenomenon seen in the market, with high-net-worth individuals focusing on the scarcity and value of prime luxury properties [3]. - The luxury market in first-tier cities remains active, with notable sales records, such as the Guangzhou Poly Yueshi Bay achieving over 10.6 billion yuan in a single day [4]. - The market is expected to see more high-end residential projects entering the market, driven by policies promoting low-density land and the removal of price restrictions [4]. Group 3: Price Trends - Recent data indicates a structural increase in new home prices in major cities, although the overall market remains subdued, with second-hand home prices experiencing a more significant decline [5]. - The upcoming performance of real estate companies is anticipated to be supported by increased supply in core cities as they enter a year-end performance push [5].