华与华创始人称西贝遭算计,罗永浩要其公开道歉!华杉未道歉
Nan Fang Du Shi Bao·2025-11-26 10:55

Core Viewpoint - The ongoing public dispute between prominent figures in the marketing industry, specifically between Luo Yonghao and Hua Shan, has raised questions about the integrity and operations of the marketing consulting firm Hua Yu Hua, particularly in relation to its long-term client, Xibei [1][2][3]. Group 1: Incident Overview - On November 25, Hua Shan commented on a salary increase for Xibei employees, suggesting that Xibei had been manipulated [2][3]. - Luo Yonghao demanded an explanation from Hua Shan and threatened to release recordings if a public apology was not made by 6 PM on November 26 [2][4]. - As of the deadline, Hua Shan had not issued a further statement, and Xibei's representatives declined to comment on the situation [2][19]. Group 2: Background on Hua Yu Hua - Hua Yu Hua, founded in 2002 by Hua Shan and his brother Hua Nan, specializes in strategic consulting, product development, and advertising, serving clients across various industries including food and beverage [5][7]. - The firm has worked with notable clients such as Xibei, Haidilao, and Mixue Ice City, and has created several well-known advertising slogans [9][11]. Group 3: Financial and Operational Insights - Hua Yu Hua has been providing services to Xibei for over ten years, with service fees exceeding 60 million yuan [11][18]. - Since the partnership began in 2013, Xibei's revenue has significantly increased from 1.6 billion yuan in 2013 to 6.2 billion yuan in 2019 [11][18]. - Hua Shan has publicly stated that the firm has earned over 60 million yuan in consulting fees from Xibei and expressed modest expectations for future earnings [18].