NIQ: How APAC Consumers Will Shop in 2026 as Trust, Value, and Technology Redefine Growth

Core Insights - APAC consumers are cautious in their spending despite easing inflation, emphasizing trust, value, and confidence in their purchasing decisions [1][3] - The NIQ Consumer Outlook Guide identifies key trends for 2026, including heightened brand expectations, increased AI utilization, and evolving health and wellness priorities [1][3] Consumer Behavior Trends - Households are prioritizing essential items such as food, personal health, education, and home care, with even financially comfortable consumers planning purchases more deliberately [4][6] - Consumers are seeking clearer product information and reliable quality to make confident decisions in a changing environment [4][5] Brand Selection Influences - Trust has emerged as the most critical factor in brand selection, with consumers focusing on product ingredients, functional benefits, and the accuracy of claims [5][6] - Technology is playing a significant role in how consumers discover and evaluate products, with many using AI tools for searching and comparing brands [6] Market Forces - The growing use of anti-obesity medications (AOMs) may impact food, beverage, and wellness choices [7] - Ongoing commodity price fluctuations are affecting product pricing and formulation [7] Recommendations for FMCG Companies - NIQ outlines four key priorities for manufacturers and retailers to succeed in 2026, emphasizing the need for strong local insights, innovation, and clear communication [9] - Brands should simplify the shopping experience, deliver dependable value, and support consumers across both online and offline channels to achieve sustainable growth [9][14] E-commerce and Shopping Trends - The rise of omnichannel shopping is evident, with consumers transitioning seamlessly between online, offline, and social platforms [14] - Consumer expectations are increasing, with demands for clear product claims, quick access to accurate information, and dependable quality [14]