智通财经网·2025-11-26 11:31Core Insights - Tesla's CEO Elon Musk is focusing on the company's robotics business and a proposed trillion-dollar compensation plan, while the outlook for its core automotive sales is becoming increasingly bleak [1] - Tesla is facing significant sales pressure in major markets including Europe, China, and the United States, with a notable decline in sales figures [1][4] Sales Performance - In October, Tesla's sales in Europe plummeted by 48.5% year-on-year, with a year-to-date decline of approximately 30%, while the overall electric vehicle market in Europe grew by 26% [1] - Despite record deliveries in Q3 due to a rush to purchase before the expiration of tax credits, Tesla's global vehicle deliveries are expected to decline by 7% this year [1][3] - In China, Tesla's October deliveries fell to a three-year low, down 35.8% year-on-year, with a cumulative year-to-date decline of 8.4% [5][6] Competitive Landscape - Tesla's ranking in global sales has dropped as competitors launch improved and lower-priced electric vehicles, while Tesla's product lineup appears outdated [2] - In Europe, Tesla's market position is weakening, with over ten electric vehicles priced below $30,000 and more affordable models being introduced [4] - BYD's sales in Europe reached 17,470 units in October, more than double Tesla's sales during the same period [5] Future Outlook - Analysts suggest that Tesla's future sales growth will depend on macroeconomic conditions, the rollout of autonomous driving technology, and production capacity [3] - Tesla's new lower-priced versions of Model Y and Model 3 may help maintain market share, but there are calls for new model introductions to revitalize sales [6] - Musk's new compensation plan does not set high sales growth expectations, requiring an average of 1.2 million vehicles sold annually over the next decade, which is about 500,000 units lower than the expected sales for 2024 [6]